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Last month market research firm ESG published their 2015 predictions for the data protection market in this great 4 minute video blog. According to Jason Buffington, ESG Sr. Analyst, the most interesting thing in the data protection market in 2015 is SaaS backup.

To provide context to his prediction Jason goes on to add:

"Everybody is moving towards SaaS as fast as they can. Office 365, Google Apps, Salesforce, list goes on and on. What most people don't realize is they don't back themselves up, right. Those platforms don't have built-in backup and the legacy solutions they're backing up onsite aren't going to follow them. There are very few SaaS backup solutions in market today and unless you're using one of those, unless you've added one of those, your data has just gone from well-protected to unprotected."

The full video, and transcript are available on the ESG website, and on Jason's Blog at ESG, Technical Optimist.

ESG has provided some great coverage of the SaaS application backup and recovery market, and we hope their predictions come true!