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As we close out 2018, we would like to take a moment to share 5 Salesforce data protection trends that have made an impact on companies around the world.

1) Companies Were Not Prepared for User-inflicted Data Loss

OwnBackup garnered insights from over 2,000 Dreamforce 2018 attendees with the 2018 Salesforce Data Protection survey. OwnBackup uncovered that only 39 percent of companies believe they are prepared for a data loss or corruption scenario. This is not surprising considering 75 percent of companies reported that they have no comprehensive Salesforce backup and recovery process. A comprehensive backup and recovery process requires the ability to backup both data and metadata daily, as well as the ability to find lost data and recover it quickly.

Standard Salesforce functionality, such as the Weekly Export, could have inherent challenges in timely and complete data recovery. With this in mind, the experts at OwnBackup recommend a more comprehensive backup and recovery solutions to protect their Salesforce data. OwnBackup, in tandem with Salesforce, put their best foot forward in 2018, as they set out on a mission to ensure that no company operating in the cloud should ever lose data.

2) The Larger the Enterprise, The Higher the Risk of Salesforce Data Loss

Shocking results were discovered during the OwnBackup Salesforce Risk Assessment Webinar. Almost all the attendees, especially those at large organizations with over 9,000 employees, ranked “High” or “Extremely High” risk for data loss. In fact, most companies on the webinar had:

  • No comprehensive backup strategy
  • No recovery strategy
  • Never exercised a disaster recovery


Take the OwnBackup Data Loss Risk Assessment to see where your company stands.

3) Regulatory Compliance Took Center Stage

The General Data Protection Regulation (GDPR) became legally enforceable on May 25, 2018. OwnBackup demonstrated their support for customer data privacy early, announcing the availability of its comprehensive GDPR-readiness solution for Salesforce data backups in April 2018. Backup and recovery is a requirement for GDPR compliance, which is why the OwnBackup GDPR solution helps companies both safeguard and manage EU Subject data.

Companies subject to strict regulations, such as SEC Rule 17a-4, GDPR, HIPAA must be able to prove that their backups were not tampered with or changed. Just in time for Dreamforce, OwnBackup announced OwnBackup ICE™, Powered by Blockchain, that provides irrefutable evidence of unchanged backups.

Furthermore, many of these organizations have highly-transactional, frequently-changing data. To support these organizations, OwnBackup launched High-Frequency Backups for Salesforce. Amongst others, this capability protects healthcare and life sciences or financial services companies, that must comply with regulations requiring multiple backups per day of highly-critical, sensitive, or personal data. For these companies, OwnBackup High-Frequency Backup could be a critical component of a successful regulatory compliance plan.

The U.S. Government and government contractors, educational institutions, and research organizations are faced with unique data hosting challenges. OwnBackup launched OwnBackup Government Cloud to support organizations with strict regulatory and compliance requirements and sensitive data. OwnBackup’s Government Cloud is an isolated cloud region that allows your company to maintain compliance across their Salesforce data backups, while still leveraging the benefits of the cloud.

4) Salesforce Users Felt the Need for Speed

As companies continued to customize their Salesforce platforms with product integrations and connected applications, they were able to store even more critical data. To help with optimizing Salesforce performance, OwnBackup Archiver made its debut at Dreamforce. With OwnBackup Archiver, customers can:

  • Optimize their Salesforce platform by archiving data and attachments that are no longer needed in production;
  • Address regulatory compliance; and
  • Improve Salesforce performance.


5) Using Salesforce Scratch Orgs, Developer Productivity Increased

Salesforce released Scratch Orgs this year, providing developers with source-driven and disposable deployment of code and metadata. This product speeds development for developers who want to start a new project, create a new feature branch, test new features, automated testing, and other development-related activities. OwnBackup began supporting Scratch Org Seeding shortly after its release, with support for backup, recover, and replicate capabilities. Using OwnBackup, developers may populate their Scratch Org environments, allowing for shorter development and QA cycles.

2018 has been a Salesforce data protection whirlwind as OwnBackup experts have seen more and more companies truly begin to focus on Salesforce backup, recovery, and security. Even Salesforce recommends using an AppExchange partner for backup and recovery. Users of the Salesforce platform do carry a responsibility to protect their data from user-inflicted data loss and corruption. Expensive and often devastating, data loss can be avoided with the right backup and recovery solution.

Start 2019 off right and invest in a comprehensive Salesforce backup and recovery solution today.