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According to the 2020 State of Salesforce Data Protection survey results, 68 percent of companies think they haven't lost data...but how can they know for sure?

The short answer is you don’t usually know. Data loss and corruption can often go unnoticed. This is why so few survey respondents, just 13%, know for sure that they’ve experienced a data loss or corruption.

Some companies are more likely to know if they've lost or corrupted data. OwnBackup customers are almost 3X more likely to notice data loss or corruption than non-customers.

According to the survey results, 33% of OwnBackup customers have experienced a data loss or corruption vs. 12% non customers. OwnBackup customers are far more aware of a data loss or corruption because they have proactive alerts and other data loss or corruption identification tools. This 21 percentage point difference means non-customer respondents are potentially missing a significant amount of data loss or corruption incidents.

OwnBackup customer, AECOM, is an excellent example of the impact advanced loss identification tools can have. AECOM monitors data and metadata modifications using OwnBackup Smart Alerts, which notify them of any changes to their Salesforce objects. Furthermore, AECOM leverages OwnBackup Compare and Visual Graphs for advanced data investigation. For example, OwnBackup is used to understand what happened with their data from a specific environment between a specific date range. If something were to go wrong, OwnBackup Restore provides a way to granularly recover lost or corrupted data, metadata, and attachments, while maintaining circular relationships. OwnBackup enabled AECOM to implement data recovery management as a practice.

How Does Salesforce Data Loss and Corruption Happen?

Causes of Salesforce Data Loss and Corruption - OwnBackup

Human Error (49%): In organizations of all sizes, having too many people with administrator permissions often leads to human-related data loss or corruption that may go unnoticed for days or weeks.

Integration Error (8%): To further improve and modernize operations, many companies enrich their Salesforce platform by integrating internal systems and applications. The default configurations or changes made to configurations can result in unexpected behavior that could cause a data loss or corruption to occur.

Migration Error (7%): Migrations are ideal for moving large volumes of data, consolidating data, and complex transformations, such as transitioning to Lightning. Some risk of incorrect data overwriting exists.

Bad Code (7%): Developers and administrators working on applications, workflows, and system updates can affect data across many different objects in a company’s Salesforce environment. Poorly tested code and a lack of relevant test data can cause serious corruption to data and metadata when the code is released into production.

Have you ever lost or corrupted Salesforce data or metadata? Without automated Salesforce data change notifications, you'll never know for sure.

Download the 2020 State of Salesforce Data Protection report for a more in-depth look at the survey results.