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Salesforce continues to knock it out of the cloud as they increase their long-term revenue goal to $23B by year 2022. Salesforce continues to reach new heights through multi-cloud customers and expanded product integration, helping enterprises manage customer interactions across a growing number of touchpoints. The multi-cloud strategy provides Salesforce’s customers a 360-degree view of their own consumers. Key statistics presented at the Salesforce Investor Day on September 30th, 2018 in San Francisco, California highlighted:

  • 27% of new sales came from new customers, while 73% came from the installed base. Within installed base sales, 49% came from new seats/upgrades on existing clouds, while 51% came from cross-selling new products.
  • 38% of customers are multi-cloud, while 62% are single-cloud, and 92% of revenue comes from multi-cloud customers. Multi-cloud customers spend over 10x that of single cloud customers.


The move to increase their revenue to $23 Billion reflects on the optimism of Salesforce's apps and platform strategy to cater to the needs of various organizations. Salesforce’s growth continues to increase as they enable customers in vertical markets to personally tailor their platforms and apps to their particular needs. By delivering more cloud products, the opportunities for growth provide a larger Total Addressable Market (TAM) for Salesforce.


Wider Salesforce Product Expansion May Increase the Risk of Accidental Data Loss and Corruption

As use of Salesforce cloud products continues to grow, the criticality of backing up data on a regular basis, and ensuring data is easily recoverable in the event of an accidental data loss or corruption increases. OwnBackup is a leading cloud-to-cloud backup and restore vendor and winner of the Salesforce 2018 Appy Award, providing secure, automated, daily backups of SaaS and PaaS data. Now more than ever, OwnBackup’s partnership with Salesforce helps ensure that the organizations that are increasingly investing in Salesforce can better protect their data.

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