Accidental Deletion
33% of data loss in US occurs due to accidental deletion
Incorrect Overwriting
27% of data loss occurs due to overwriting of correct information with incorrect information
User Errors
70% of data loss can be attributed to user errors
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The “Reimagining a Data Disaster with OwnBackup” series tells anonymized stories of real life OwnBackup customers.

Have you ever stared blankly at the screen in front of you after an accidental data-corruption incident, without knowing what to do or if there was anything that could be done? This is the anonymous story of a Salesforce Admin who experienced a serious, consequential data corruption and thought there were no options left.

Dreamforce, the biggest Salesforce user conference in the world, was amazing and now I was back at work loaded with new ideas, insights, and contacts. I am a Salesforce Admin for a New York-based ISV partner of Salesforce. My company had collected close to 20,000 sales leads at Dreamforce this year and I was excited to support our sales team as they began following up and securing new opportunities.

My task for the day was to enrich the 20,000 leads acquired from Dreamforce so that they could all be assigned to the appropriate sales representatives. Later that week, my VP of Sales demanded to know why none of the Dreamforce leads were appearing on any sales representative’s dashboards. Angry sales representatives also began bombarding my email asking about their lack of new leads.

I hastily logged into Salesforce to take a closer look. Blank spaces pierced my vision. I took a deep nervous breath realizing that for nearly a week, 20,000 leads had not been assigned to any sales team members!

It turns out that after cleaning up the new leads in a .CSV file and updating them in Salesforce, I had mistakenly replaced the state field with “00”, accidentally wiping out the territory assignment data. Unassigned, these leads lingered in the system with no sales owner and no follow up. I had not idea where to start trying to figure out how to restore the correct state field values.

I was not only scolded by upper management, but I potentially cost my company millions of dollars in missed opportunities, wasted months of work leading up to Dreamforce, and wasted even more company money and time to try to restore the corrupted data.

Now what if I told you there was a way to easily locate and restore the corrupted data, preventing this person’s company-wide humiliation? There is actually a devoted team on a mission to ensure that no company in the cloud should ever lose data.

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Let’s replay the above story again and I’ll show you what I mean...

Dreamforce, the biggest Salesforce user conference in the world, was amazing and now I was back at work loaded with new ideas, insights, and contacts. I am a Salesforce Admin for a New York-based ISU partner of Salesforce. My company had collected close to 20,000 sales leads at Dreamforce this year and I was excited to support our sales team as they began following up and securing new opportunities.

My task for the day was to enrich the 20,000 leads acquired from Dreamforce so that they could all be assigned to the appropriate sales representatives. I immediately received an email from my VP of Sales demanded to know why none of the Dreamforce leads were appearing on any sales representative’s dashboards.

OwnBackup Smart Alerts brought the accidental data corruption to my attention...I definitely did not modify all 20,000 leads, so something fishy had occurred. I logged in to the OwnBackup platform, and using OwnBackup Compare, quickly identified the 20,000 records that were modified with “00” in the state fields. Using OwnBackup Restore, I restored just the state fields, leaving my other, correct changes intact. My boss, once again, was impressed with OwnBackup’s efficiency in meeting our company’s Salesforce data protection needs.

OwnBackup was created to protect your data against user-inflicted data loss and corruption. OwnBackup securely backs up customer Salesforce data on a daily basis and provides clients the peace of mind that they can recover in the event of user-inflicted data loss and corruption.

If you missed either of the previous “Reimagining Data Disaster Scenario” posts check them out on our blog: Reimagining a Data Disaster with OwnBackup: I Almost Lost My Salesforce Admin Job Today and Reimagining a Disaster with OwnBackup Part 2: I Almost Violated GDPR within my Salesforce Backups